Four writers in Rome who believe copy is a craft, not a commodity.

Copywriter Masterclass was founded in Rome in 2020 by Elena, a direct-response copywriter who had spent a decade writing sales pages for American info-product companies before returning to Italy, and Davide, a brand strategist who had led positioning projects at a top Milan consultancy. They started Copywriter Masterclass because they saw two broken models: cheap freelancers who wrote fast and carelessly, and expensive agencies who wrote beautifully but unmeasurably.

The studio has grown to four: Elena and Davide, plus Marta (a journalist turned content strategist who brings editorial discipline to everything we publish) and Luca (a former performance marketer who now writes ad copy with the media buyer\'s perspective built in). Everyone writes. Nobody manages accounts.

We are based on Via del Corso in Rome — arguably the most famous street in Italy, which feels right for a studio devoted to the craft of persuasion. We write exclusively in English, for Italian brands selling internationally and for European and American brands who want a perspective untainted by the clichés of the Anglophone marketing industry.

1,900+ pages of persuasion copy. 260+ brands positioned. Average conversion lift: 36%. €6.8M in directly trackable revenue. We are not the cheapest option. We are the option that generates the highest return per euro spent on copywriting. That is a measurable claim, and we measure it.