Drip Campaigns

A drip campaign is a relationship compressed into a series of emails. Each email builds on the last. Each email earns the right to send the next. Our drip campaigns are not a collection of standalone emails — they are engineered narrative arcs designed to transform a subscriber's perception of your brand over 5-12 touchpoints. We write welcome sequences (the first 5-7 emails after subscription — the most critical touchpoints in your email marketing), nurture sequences (ongoing value-delivery that keeps your brand top-of-mind between purchases), launch campaigns (the countdown sequences that create legitimate urgency without manipulative tactics), re-engagement campaigns (the last-chance sequences that recover cold subscribers), and post-purchase sequences (the emails that prevent buyer's remorse and seed repeat purchases). Every email includes 3 subject line variants for A/B testing, preview text optimised for mobile, single-CTA architecture per email, and mobile-first formatting. Average results: 38% open rate (industry: 21%). 5.4% click rate (industry: 2.6%). 26% of client revenue attributable to email within 6 months. We write for Klaviyo, Mailchimp, ActiveCampaign, ConvertKit, HubSpot. Timeline: 10-16 working days.