Acquisition Funnels
The entire customer journey — from first ad impression to final purchase — written as one seamless conversation by one writer who understands the whole picture.
Most funnels fail because they were assembled by committee. The ads team wrote the ads. The web team wrote the landing page. The email team wrote the nurture sequence. Nobody talked to each other. The customer feels the seams. Our Acquisition Funnels service writes the complete customer journey as a single document, by a single writer, ensuring every word builds momentum toward the conversion event. A complete funnel includes ad copy (Google Search, Meta, LinkedIn — multiple variants for testing), landing page copy (long-form persuasion, typically 2,500-5,000 words), checkout/signup page microcopy and trust signals, email nurture sequence (5-10 emails post-click), and post-conversion upsell and retention copy. Average end-to-end funnel conversion: 4.5% from ad click to purchase (typical: 1.6% for fragmented funnels). We have built acquisition funnels for SaaS products, online courses, luxury e-commerce, coaching businesses, and B2B professional services. Timeline: 20-26 working days.
How we deliver Acquisition Funnels
Commission
You brief us. We interview you for 60-90 minutes — not about your product, but about your customer. What do they fear? What do they desire? What have they tried before? What language do they use? This interview changes everything.
Investigation
We research independently. We read your reviews, your competitors' reviews, your forum threads, your support tickets. We build a customer language file — the raw material from which all copy will be forged.
Composition
First draft. Written by a senior copywriter in strategic Google Docs with margin annotations explaining every persuasion decision. You see the architecture, not just the words.
Revision
Your notes. Our edits. We refine until every sentence passes a simple test: does this move the reader closer to the desired action? If not, it goes.