Paid Media Copy
Headlines that stop scrolls. Descriptions that earn clicks. Ad copy for Google, Meta, and LinkedIn that makes your cost-per-acquisition worth paying.
Writing ad copy is writing under extreme constraint. A Google Search ad gives you 30 characters per headline. A Meta ad gives you 1.7 seconds of attention. A LinkedIn ad competes against a feed full of corporate self-congratulation. Every character must earn its place. Our Paid Media Copy service covers Google Search ads (responsive search ads: 15 headlines + 4 descriptions per ad group), Google Display ads (copy for responsive display and banner campaigns), Meta Ads (primary text, headlines, descriptions for feed, story, reel, and carousel placements), LinkedIn Ads (sponsored content, message ads, conversation ads), and YouTube ad scripts (hook + body + CTA for 15-second and 30-second pre-rolls). Every project includes audience message-market fit analysis, competitor ad library audit, multiple copy variants per placement for systematic A/B testing, landing page headline alignment recommendations, and 30-day performance review with iteration recommendations. Average results: 31% improvement in CTR. 22% reduction in CPA. We have written paid media copy for companies spending €300/month to €80,000/month — the craft scales. Timeline: 7-12 working days.
How we deliver Paid Media Copy
Commission
You brief us. We interview you for 60-90 minutes — not about your product, but about your customer. What do they fear? What do they desire? What have they tried before? What language do they use? This interview changes everything.
Investigation
We research independently. We read your reviews, your competitors' reviews, your forum threads, your support tickets. We build a customer language file — the raw material from which all copy will be forged.
Composition
First draft. Written by a senior copywriter in strategic Google Docs with margin annotations explaining every persuasion decision. You see the architecture, not just the words.
Revision
Your notes. Our edits. We refine until every sentence passes a simple test: does this move the reader closer to the desired action? If not, it goes.